Care guide
Keep it looking new
A little care goes a long way. Follow these simple steps and your underwear stays soft, stretchy and in shape for longer.
30°C max
Wash cold or at 30°C on a gentle cycle.
Use a laundry bag
Protects straps, pouches and fine fabrics.
No fabric softener
Softener and bleach damage stretch fibres.
Air-dry only
Dryer heat weakens elastane and waistbands.
Washing
- Always check the care label first.
- Wash cold or at a maximum of 30°C on a gentle cycle, or hand wash delicate pieces.
- Put underwear in a laundry bag so straps and pouches don't stretch or snag.
- Wash with similar colours. Wash new, bright colours separately the first time.
- Use a mild detergent. Skip fabric softener and bleach.
Drying
- Air-dry flat or on a line, away from direct heat and sunlight.
- Don't tumble dry. Heat weakens elastane and waistbands.
Ironing & storage
- Don't iron underwear, swimwear or shapewear.
- Store folded, not stretched over hangers.
Care by fabric
Every fabric, the right care
Mesh
Hand wash or use a gentle cycle in a laundry bag. Mesh dries fast, so hang it and it's ready in a few hours.
Shop mesh →Ice silk
Wash cold with a mild detergent and never wring it out. Lay flat to dry to keep the smooth, cool finish.
Shop ice silk →Cotton
Wash at up to 30°C with similar colours. Reshape while damp and air-dry to prevent shrinking.
Shop cotton →Swimwear
Rinse in cool fresh water after every swim to remove chlorine, salt and sunscreen. Dry in the shade.
Shop swimwear →Shapewear & compression
Wash cold on a gentle cycle and air-dry flat. Never tumble dry: heat reduces the compression.
Shop shapewear →Sequins & metallics
Turn inside out and hand wash in cold water. Don't wring, iron or tumble dry.
Shop rave outfits →When should you replace your underwear?
With good care, everyday underwear usually lasts 6–12 months. Replace it when the waistband loses its stretch, the fabric becomes thin or the pouch no longer holds its shape.