The easiest way to shop new arrivals is to decide what job the new pair has to do first, then pick the cut, and only then the fabric and colour. Our latest drop covers three jobs: soft cotton for daily wear, mesh and low-rise styles for training and going out, and quick-dry swimwear for pools, beaches and winter sun trips.
Start with the job, not the colour
A new style is exciting, but the pairs that end up in heavy rotation are the ones that solve a real problem. Before you open the New Arrivals collection, answer three quick questions:
- Where will you wear it most? Desk, gym, a night out, or the water.
- What do you already own too much of? If your drawer is all black trunks, a thong or a printed swim brief adds more than another black pair.
- What bothers you about your current favourites? Legs that ride up, a waistband that rolls, or swimwear that takes forever to dry each point to a different new piece.
Write the answers down (even mentally) and you will skip most of the impulse buys that sit unworn.
New in underwear: cotton trunks, a cotton thong and a mesh jock thong
The underwear side of the latest drop spans the whole coverage range, from a mid-thigh trunk to a T-back.
- Breathable Cotton Trunks are made from 93.2% cotton and 6.8% spandex, with a 1.57-inch plush waistband, a mid-thigh leg and a tagless label with flatlock seams. They come in black, grey, blue and red, sizes S to XXL. This is the pick if you want an everyday trunk under jeans or chinos.
- Low Rise Cotton Thong uses 95% cotton and 5% spandex, a structured front pouch, a wide elastic waistband that sits below the waistline and laser-cut, tagless edges. Six colours, from green and deep blue to white. A good first thong because cotton feels familiar.
- Mesh Jockstrap Thong blends 85% polyamide and 15% spandex, with breathable mesh panels, a wide waistband designed not to roll down, a molded pouch and contrast-colour stitching. It is hand wash only, and it comes in six colours including silver.
Not sure where a thong fits in? Our guide to reading an underwear fabric label explains why the cotton and polyamide versions feel so different.
New in swimwear: three cuts compared
Swimwear is the other half of the drop, and the three newest styles differ mainly in leg shape and fabric. Here is the short version:
| Style | Cut | Fabric | Colours | Best for |
|---|---|---|---|---|
| Square Leg Swim Trunks | Square leg, drawstring, 3D contour pouch with lining | 82% polyamide, 18% spandex | Navy, green, black, sky blue | Lap swimming and pool loungers who want more leg coverage |
| Sport Swim Briefs | Classic brief, drawstring waistband | 80% polyamide, 20% elastane | Seven colours incl. white and yellow | Beach sports, boating, kayaking |
| Printed Swim Briefs | Low-rise brief, adjustable drawstring | 90% polyester, 10% spandex | Ten prints and colourways | Holidays, pool parties, photos |
If you are still deciding between a brief and a trunk, our article on choosing swimwear for your body type walks through each cut.
Sizing a new style for the first time
Most listings in the new drop give waist measurements for each size, so measure around your natural waist with a soft tape before you order. A few style-specific notes taken straight from the listings:
- Mesh Jockstrap Thong: the mesh pouch gives support but limited extra room, so the listing suggests going one size up if you prefer more space.
- Sport Swim Briefs: the listing recommends sizing up if you have muscular legs and like a looser feel. Note this style runs from S to XL.
- Cotton trunks and thong: both run S to XXL and stretch thanks to the spandex, so most men can stay in their usual size.
When you fall between two sizes, think about the fabric: stretchy polyamide blends forgive a snug fit, while a higher cotton content feels best with a little ease.
Mix new pieces with your favourites
You do not need a full drawer refresh. One or two new pieces can change how the rest of your basics work:
- Pair a new cotton trunk with your go-to jeans and see whether the mid-thigh leg stays put better than your old ones.
- Keep a mesh jock thong in your gym bag for training days and leave your everyday trunks for the office.
- Pack one solid swim brief and one printed pair for a winter sun trip, so you always have a dry pair ready.
Our Best Sellers are a useful reference point: if you already own a best seller you like, choose a new arrival in a different cut to round out the drawer.
Shop this guide
Frequently asked questions
How often do new styles arrive?
New styles land in batches throughout the year. The New Arrivals collection always shows the latest additions first.
Is swimwear worth buying in autumn or winter?
Yes, if you have a spa day, an indoor pool or a winter sun holiday coming up. Quick-dry fabrics like the polyamide blends above are made for frequent swims.
Which new arrival is best for a first thong?
The Low Rise Cotton Thong. Its cotton blend and wide waistband feel closer to a regular brief than mesh does.
Can I machine wash the new styles?
The cotton trunks, cotton thong, square leg trunks and sport swim briefs are listed as machine washable. The Mesh Jockstrap Thong is hand wash only.
Find your next favourite pair
Browse the full New Arrivals collection, or go straight to men's swimwear and men's thongs if you already know the cut you want. Every order ships in discreet packaging.
